Generation X values authenticity, shaped by experiences of disillusionment in the '70s and '80s. Witnessing political scandals and corporate betrayals, they developed a strong aversion to "selling out." This ethos influenced their approach to work and creativity, prioritizing personal integrity over mainstream success, and continues to challenge them in today's branding-driven world.
Tag: music
Why We Need to “Embrace the Suck”
Why We Need to "Embrace the Suck" By Andy Lee If you spend any amount of time with military or ex-military you will most definitely hear the expression "embrace the suck." No, it's not about reveling in misery for misery's sake. The intent behind this phrase packs a deep and hard earned wisdom about resilience … Continue reading Why We Need to “Embrace the Suck”
Mixtape Magic
I Was Thinking About…Mixtape Magic By Andy Lee The familiar click and spin of a fresh TDK cassette sliding into position instantly rockets me back to teenage weekends. In my mind’s eye, the dust sleeve with hand-scrawled tracklist slips out from stacks of stonewashed jeans and VHS tapes. Soon, the play, record and pause buttons … Continue reading Mixtape Magic
I was thinking about... 